Silver Lining for online media

With the rapid slowdown of the US economy it was expected that advertising spend would take a hit as usual. Adage research just out claims “Advertiser optimism is waning across all major media categories, with fewer buyers expecting to increase budgets in TV, newspapers, radio and outdoor than they were a year ago.” However the same survey states that companies are looking to increase advertising spend online, cable TV and Mobile advertising.


With the local economy hitting rock bottom and businesses struggling to stay afloat Sri Lanka can learn from the above. Make your ad budgets count with looking at interactive media. This is the only medium which can track your spend to the Rupee. With the penetration of broadband and mobile it is up to the marketers to embrace this medium which will help grow the interactive industry too. One can use above the line (ATL) media to direct traffic online which can serve as a yardstick to even monitor the success of the ATL campaign. Remember online and mobile is a marketing function and don’t call your IT to develop the solution.